Lawson Best Fit and Competitors
Lawson Sweet Spot
Though the marketing opines that Lawson payroll and HCM software can handle the needs of any industry, the fact is that – as already mentioned – the company makes a virtue out of catering to very specific verticals, offering highly-tailored packages for the following industries: aerospace, high-tech, pharmaceuticals, automotive suppliers, retail, manufacturing, and financial services. The other factor is size, and Lawson is definitely suited to mid-market clients with 1,000+ employees (a similar focus to parent company, Infor). Marquee clients include: Olympus, Woolrich, MedStar Health, OEM, Pilot Travel Centers, and Cummins, Inc.
When you’re looking for a payroll solution, shortlist Lawson if:
- Your organization falls into one of Lawson's supported industry verticals.
- Your payroll needs are focused on North America.
- You need payroll that is integrated into a broader suite of end-to-end HR and HCM applications, including talent management.
Payroll and HR software buyers may wish to look further afield if:
- Your organization needs fully-integrated global payroll functionality.
- You are looking for best-in-class advanced business analytics.
Lawson HCM Competitors
In the enterprise arena, Lawson directly competes with Oracle, SAP, Workday, Ultimate Software, and Microsoft; however, Oracle, SAP, and Workday all outperform Lawson in terms of business intelligence functionality. Lawson's key differentiation points are its vertically-focused solutions and the fact that, in a market of fragmented software, the company can provide a single-source for true end-to-end human capital management with fully-integrated payroll.
In the past, Lawson’s reputation was riding high as a credible and viable alternative to the SAP and Oracle hegemony. Then came the apparently deliberate and strategic refusal to embrace emerging technology in the form of the cloud and SaaS deployments. While SAP, Oracle, and Workday focused on embracing the ‘next big thing’ it began to seem as if Lawson actually lacked an innovation agenda of any kind, creating the impression of a vendor out of touch with customer needs. Add to this the concerns raised by the Infor acquisition and the industry agreed that little could be expected from Lawson in the future.
In truth, the reality is completely different. With parent company Infor’s ION integration offering, together with Infor’s new and cohesive technology strategy Lawson is a provider fast coming up the inside track. In a sense, the company’s biggest challenge remains the public relations element of bringing these new initiatives to market. Existing and potential clients need to receive the message that still alive and well with Lawson. If that were to be achieved, then added to the outstanding industry-specific solutions, Lawson could be back in contention against SAP and Oracle.